Insistent client meaning

In practice, an insistent client is a retail client who, after receiving a personal recommendation from an FCA‑authorised firm, chooses to proceed with a different transaction and asks the firm to put it in place notwithstanding the advice. The term is formally defined by the FCA in COBS 9.5A.2. A client is “insistent” where they: - receive a personal recommendation; - decide to enter into a transaction that differs from the recommendation; and - wish the firm to facilitate that transaction. UK usage is consistent across England & Wales, Scotland and Northern Ireland (FCA rules apply UK‑wide). In Ireland, the expression is descriptive rather than statutory; firms instead apply Central Bank of Ireland suitability and execution‑only requirements. Practical significance: this scenario most often arises in retail investment and pension transfer work. Firms may facilitate only where doing so is compatible with their regulatory obligations, typically by documenting the advice given, the client’s decision and understanding of risks, providing clear warnings, and maintaining contemporaneous records. It is distinct from execution‑only business because regulated advice has been provided before the client departs from it. Managing complaint, redress and professional indemnity exposure is a key concern.