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This Checklist supports planning for a print marketing campaign. It concentrates on marketing-specific needs, excluding wider transactional matters (eg contract formation, distance selling). Scope includes targeting and placement, agency agreements, data protection, advertising compliance, and prize or price promotions. It also addresses conformity with the UK’s legislative and self-regulatory framework, notably the unfair commercial practices rules in the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024) and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code). Print ads remain pivotal to big-brand activity, across billboards, posters, brochures, leaflets, newspapers and magazines. In the UK, print advertising is overseen through a blend of industry self-regulation and statute. For a wider briefing on the UK advertising environment, see Practice Note: Advertising law and regulation. See also: Advertising copy approval—checklist; Planning a digital marketing campaign—checklist. A third column is available to capture observations or remarks while working through the Checklist... Checklist Further information Notes (if any) Targeting and placement ...
In this issue: UK antitrust UK mergers UK private actions UK market studies UK subsidy control EU antitrust EU State aid EU digital markets LexTalk®Competition: a Lexis®Nexis community Daily and weekly news alerts New and updated content Caselex UK antitrust CAT holds Deckers breached the Chapter I prohibition concerning restrictions on the sale HOKA running shoe brand The CAT handed down its judgment in Up & Running (UK) Limited v Deckers UK Ltd, a damages action brought by Up and Running (UK) Limited (Up & Running) against Deckers UK Limited (Deckers), alleging an infringement of the Chapter I prohibition under the Competition Act 1998 in relation to the sale of the HOKA running shoe brand. The CAT found that Deckers infringed the Chapter I prohibition by restricting the sale of those running shoes. Background Up & Running operates a retail business focused on specialist running footwear and accessories. Deckers...
Antitrust Commission consults on commitments offered by Corning in ‘Gorilla Glass’ abuse investigation The Commission has initiated a market test of commitments proposed by Corning to address suspected abuse‑of‑dominance concerns tied to alleged exclusivity arrangements for the supply of Alkali‑aluminosilicate glass (Alkali‑AS Glass). This specialist material is mainly employed as cover glass in handheld electronic devices, and Corning markets it predominantly under the ‘Gorilla Glass’ brand name. Alkali‑AS Glass has two variants that are commercially significant: lithium aluminosilicate glass (LAS Glass) and sodium aluminosilicate glass (NAS Glass). By way of background, on 6 November 2024 the Commission launched a formal investigation because of concerns that Corning may have distorted competition in the Alkali‑AS Glass market by concluding allegedly anti‑competitive exclusive supply agreements with mobile phone manufacturers (OEMs) and with companies that process raw glass (finishers). The Commission preliminarily found that Corning holds a dominant position on the worldwide market for Alkali‑AS Glass. In its initial assessment, the Commission considers that Corning has abused this dominant position, contrary to Article...
In this issue: New technologies Information technology Internet Data protection Advertising, marketing and sponsorship Reputation management LexTalk®TMT: a Lexis®Nexis community Daily and weekly news alerts New and updated content Dates for your diary Trackers Useful information New technologies iQIYI brings a landmark copyright claim against Chinese AI start-up MiniMax. According to MLex, the China-based video-streaming service has filed proceedings in a local court, accusing the domestic artificial intelligence start-up of infringement linked to AI model training and content production. See: iQIYI sues Chinese AI startup MiniMax for copyright infringement in landmark case. MLex has learned. Appeal Tracker: Comptroller-General of Patents, Designs and Trade Marks v Emotional Perception AI Ltd In Comptroller-General of Patents, Designs and Trade Marks v Emotional Perception AI Ltd [2024] EWCA Civ 825, the Supreme Court granted permission to appeal on 29 November 2024. Earlier, the Court of Appeal (Civil Division) upheld the hearing officer’s appeal from...
CASE HUB ARCHIVED – this archived case hub records the position as at the decision of 4 February 2016; it is no longer maintained. See the timeline, commentary and related cases for further information Case facts Outline European Commission merger investigation into the proposed acquisition by Liberty Global of BASE Belgium (Case M.7637). The deal features horizontal and vertical overlaps within Belgium’s telecommunications market. Latest developments The Commission cleared the transaction, subject to commitments, on 4 February 2016. Under these commitments Liberty Global: will divest BASE’s 50% stake in Mobile Vikings, an MVNO that runs on BASE’s network, to Belgian broadcaster Medialaan transfer a portion of BASE’s customer base to Medialaan—BASE and Medialaan currently have an agreement under which BASE sells mobile services under the JIM Mobile brand, owned by Medialaan; Liberty Global will move JIM Mobile customers to Medialaan has entered into an agreement with Medialaan, granting it access to BASE’s mobile network on conditions that will allow it to...
CASE HUB ARCHIVED This archived case hub captures the position as at the decision date of 8 January 2016 and is no longer updated. See the timeline, commentary and related cases for more detail... Case facts Outline European Commission merger review of the proposed purchase by FedEx Corporation of TNT Express (Case M.7630). The parties overlap horizontally in the small parcel delivery market... Latest developments On 8 January 2016, the Commission approved the deal without conditions... Parties FedEx Corporation (FedEx) is a US-based business (headquartered in Memphis, Tennessee) offering small parcel delivery, freight forwarding and cargo transport services worldwide via an integrated global network... TNT Express (TNT) is a Netherlands-based business supplying small parcel delivery, air and ground freight and freight forwarding services across the globe... Background The deal was announced on 7 April 2015, with FedEx agreeing to acquire all of TNT. The agreed price is €4.4bn. The transaction was notified to the Commission on 26 June 2015....
This Practice Note is chiefly intended for brands seeking to collaborate with social media influencers (or other talent) on targeted social marketing campaigns and advertising promotions in Canada... Applicable regulations, codes and guidelines In Canada, the relationship between influencers and brands is largely governed by the federal Competition Act, R.S.C. 1985, c. C-3, together with relevant regulatory and industry guidance. The Act broadly prohibits representations that are false or misleading in a material respect. These misleading advertising provisions apply to influencer activity in the same way as any other marketing, and extend to statements made by influencers to the public. Under the Competition Act, the federal Competition Bureau oversees influencer marketing, including deciding what constitutes a ‘material connection’ between an influencer and a brand and the related disclosure obligations, which are discussed in detail below. The Competition Bureau may seek administrative remedies for misleading advertising as a civil offence, or pursue prosecution where misrepresentations are made knowingly or recklessly as a criminal offence. The criminal misleading advertising...