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CASE HUB ARCHIVED –this archived case hub reflects the position at the date of the decision of 12 December 2012; it is no longer maintained. See further, timeline and related cases. Case facts Outline European Commission inquiry into the proposed takeover transaction of Orange Austria by Hutchison 3G (Case M.6497). The Commission approved the deal subject to commitments on 12/12/2012. Parties Hutchison 3G (H3G) and Orange Austria. H3G supplies mobile telecommunication services (voice, SMS and MMS), as well as mobile broadband and multimedia products across Austria. Orange Austria provides mobile telecommunication services (voice, SMS and MMS) and mobile broadband services across Austria too. Market(s) Mobile telecommunications in Austria...
This Practice Note sets out the main digital advertising and marketing routes, such as website advertising (banners and tile ads), search engine optimisation (SEO), social media advertising, email advertising, mobile advertising, streaming advertising, digital out-of-home (DOOH) and virtual out-of-home (VOOH), virtual and augmented reality advertising, affiliate marketing, and content and native advertising. It also flags the core regulatory and legislative frameworks, together with the outcomes of non-compliance. Digital, online and social media (together termed ‘digital’) cover a wide and continually expanding range of channels for delivering promotional materials. Each option carries particular benefits and drawbacks when it comes to managing legal risk. Digital technology can aid compliance by permitting closer control of campaigns than traditional media. However, this is a rapidly evolving field, with innovation frequently stretching the limits of current legislation. For fuller guidance on the topics referenced in this note, see Practice Notes: Advertising law and regulation Direct marketing Website advertising (banners and tile ads) Website-based advertising (often called display...