Powered by Lexis+®
Jurisdiction(s):
United Kingdom
United Kingdom
View all Glossary Terms 
CASE STUDY
“In some areas of research there were also significant time savings. You get to what you are looking for more quickly, which all goes to the value of the product.”
Harper McleodAccess all documents on Pricing practices guides
Pricing practices guides meaning
Published by a LexisNexis Commercial expert
What does Pricing practices guides mean?
Pricing practices guides are non-statutory guidance used by traders when presenting prices, promotions and savings claims to avoid misleading consumers. In the UK, the current guide is issued by the Chartered Trading Standards Institute (replacing earlier OFT materials). It is not legislation and is not defined in statute, but is relied on by the Competition and Markets Authority and Trading Standards when assessing compliance with the Consumer Protection from Unfair Trading Regulations 2008 (CPRs/CPUTRs) and the Price Marking Order 2004.
Topics commonly covered include reference pricing (for example “was/now”, RRPs and strikethrough prices), introductory offers, time‑limited promotions, price comparisons, unit pricing and additional fees and charges, with practical examples of good practice to avoid misleading actions or omissions.
Although non-binding, the guides are persuasive in investigations and court proceedings and provide a benchmark for internal compliance and advertising clearance.
Usage is consistent across England & Wales, Scotland and Northern Ireland. In Ireland there is no identically titled guide, but the Competition and Consumer Protection Commission issues guidance on pricing, price reduction announcements and unfair commercial practices under the Consumer Protection Act 2007 and price indication regulations, which serves an equivalent function.
Speed up all aspects of your legal work with tools that help you to work faster and smarter. Win cases, close deals and grow your business–all whilst saving time and reducing risk.
View the related News about Pricing practices guides
NEWS
Construction law update: TCC Sunday deadline ruling, HRB gateway updates, PAP reform, UKSC digital portal, investment treaty award upheld, CIS change for traffic management, SBCC 2025 pricing, sector news
In this issue: Contract law Building safety Litigation Arbitration Tax for construction lawyers Standard form contracts Construction industry news Daily and weekly news alerts New and updated content Construction trackers Contract law Employer deemed out of time in issuing a notification on the Monday after a Sunday deadline (My Contracts v 74 Hamilton Terrace) In My Contracts Ltd v 74 Hamilton Terrace Freehold Ltd [2024] EWHC 2896 (TCC), the TCC issued a declaration at the contractor’s request concerning the construction of a clause that imposed a deadline for the employer to notify costs for which the contractor was responsible. The court concluded the employer missed the deadline by serving the notice on the Monday immediately after the final day for service, which had fallen on a Sunday. Central to the decision was that the clause made no provision for the period to be calculated by reference to ‘Business Days’. See News Analysis: Employer...
28 November
Read More 
View the related Practice Notes about Pricing practices guides
PRACTICE NOTES
Austria digital business and e-commerce law Q&A: contracting, data/GDPR, advertising, IP/domain names, ISP liability, payments, tax and online gambling (as at 15 January 2020)
Digital Business—Austria—Q&A guide [Archived, 2021 edition] This Practice Note presents a country-focused Q&A on e‑commerce in Austria, issued within the Lexology Getting the Deal Through series by Law Business Research (January 2020). Authors: DORDA—Axel Anderl; Andreas Zahradnik; Bernhard Müller; Paul Doralt; Christian Schöller; Elisabeth König; Nino Tlapak 1. How can the government’s attitude and approach to internet issues best be described? The newly elected Austrian administration has stated it will: extend its broadband agenda, including 5G deployment; uphold the EU’s net neutrality; create and back an Austrian Cloud aligned with the GDPR and data protection norms; bolster the Austrian Data Protection Authority; endorse the PSI Directive and the Open Data Directive; prioritise AI and blockchain; and advance digitalisation and technological innovation. Nonetheless, it will be judged not only on its composition and programme, but on tangible delivery. 2. What legislation governs business on the internet? Broadly, the same rules that apply to offline...
21 May
Read More 
