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This Checklist supports planning for a print marketing campaign. It concentrates on marketing-specific needs, excluding wider transactional matters (eg contract formation, distance selling). Scope includes targeting and placement, agency agreements, data protection, advertising compliance, and prize or price promotions. It also addresses conformity with the UK’s legislative and self-regulatory framework, notably the unfair commercial practices rules in the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024) and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code). Print ads remain pivotal to big-brand activity, across billboards, posters, brochures, leaflets, newspapers and magazines. In the UK, print advertising is overseen through a blend of industry self-regulation and statute. For a wider briefing on the UK advertising environment, see Practice Note: Advertising law and regulation. See also: Advertising copy approval—checklist; Planning a digital marketing campaign—checklist. A third column is available to capture observations or remarks while working through the Checklist... Checklist Further information Notes (if any) Targeting and placement ...
How to use this Checklist Use this Checklist when mapping out a digital marketing campaign. The emphasis is on marketing‑specific requirements, and it does not deal with general matters connected to transactional activity (eg contract formation and distance selling). It spans media selection, territorial targeting, agency contracts and agreements, data protection and safeguarding, advertising compliance, user‑generated content and material, influencer engagement and partnerships, prize and price promotions, and behavioural advertising. It also looks at adherence to the legislative and self‑regulatory regime in the UK, including the unfair commercial practices provisions in the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024) and the UK Code of Non‑broadcast Advertising and Direct & Promotional Marketing (CAP Code). Digital marketing can reach consumers at home, at work and, via their mobiles, tablets and video game consoles, almost everywhere else. Alongside unrivalled potential audience numbers, it gives brands the chance to target individuals on the basis of their specific interests, locations or habits. It is no surprise, then, that brands are moving...
This Checklist This Checklist sets out the main considerations before launching a prize promotion, prize competition, or a prize draw in Great Britain. See also the Practice Note: How to run a prize promotion. At the outset, ensure any advice confirms the activity is not an unlawful lottery under the Gambling Act 2005 (GA 2005) and that it meets the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code). These matters are explored in detail in Practice Note: Prize promotions. This Checklist also contains an optional section for operators that have signed, or are thinking of signing, the Voluntary Code of Good Practice for Prize Draw Operators (Voluntary Code), issued by the Department for Culture, Media and Sport (DCMS) on 21 November 2025 (see: LNB News 20/11/2025 30). Founding signatories must bring the Voluntary Code requirements into effect by 20 May 2026 at the latest. Any operators joining after that implementation date must be fully compliant from the date of signature...
In this issue: New technologies Internet Media Advertising, marketing and sponsorship LexTalk®TMT: a Lexis®Nexis community Daily and weekly news alerts New and updated content Dates for your diary Trackers Latest Q&As Useful information New technologies Getty Images drops Stability AI copyright infringement claims from UK trial MLex reports that on 25 June 2025 Getty Images abandoned its direct copyright infringement claims against image generator Stability AI during the first day of closing submissions in a landmark three‑week High Court hearing in London. It is still pursuing allegations of trade mark infringement, passing off, secondary copyright infringement and issues around licensing, yet the move is a setback for the UK’s creative sector, which had sought clear precedent to provide broad copyright protection in the UK against AI models’ web scraping. See: Getty Images drops Stability AI copyright infringement claims from UK trial. IAB Tech Lab proposes framework for AI content usage compensation...
On 30 April 2026, the Commission unveiled draft updated Merger Guidelines and launched a public consultation. The proposal supersedes the 2004 Horizontal and 2008 Non‑Horizontal Merger Guidelines, constituting the most far‑reaching overhaul of EU merger control guidance in two decades. It reflects a shifted geopolitical and trade landscape, where scale, global competitiveness, innovation, investment, sustainability and resilience are weighed more overtly in merger reviews. Against this setting, the Commission has pursued change. President von der Leyen cast the move in competitiveness terms, saying the Guidelines are intended to better help companies grow, scale and innovate, so they can respond to a fiercely competitive global economy and enhance Europe’s competitiveness, while maintaining the predictability and certainty investors prize in Europe. For dealmakers, the signal is even‑handed: the Commission shows greater receptiveness to robustly evidenced efficiencies from scale and innovation, yet it remains intent on stopping the build‑up of harmful market power, as parties must still prove that competition would not be significantly hindered. What is changing? The draft merges...
More than three hundred academics, among them Nobel Prize-winning economist Joseph Stiglitz, warned that investor–state dispute settlement (ISDS) enables corporations to contest domestic policies and leave taxpayers facing sizeable judgements, all with inadequate oversight. In a letter dated 12 April 2024, they stated that ISDS lacks many of the basic protections and procedures ordinarily available in a court of law. Affected citizens or domestic entities have no channel to intervene or take part in any meaningful way in ISDS disputes. Nor are there effective routes of appeal and, as a result, no means to correct legal or factual mistakes in arbitral determinations. They also stressed that numerous private lawyers selected as arbitrators simultaneously act for investors in other legal actions brought against governments, underscoring concerns about conflicts and impartiality within the system...
For a primer on art law aimed at Private Client practitioners, consult Practice Note: Art law-introduction for Private Client practitioners. Restitution is a nuanced field. For a detailed overview of the general law in England and Wales on this area, see: Unjust enrichment and restitution-overview. This Practice Note examines restitution within an art law frame. Although it centres on English law, it touches on several core restitution issues of relevance to practitioners. As the subject is global in reach, continually developing and bound up with varied ethical and public policy concerns, this introductory note aims only to flag key features, without attempting an exhaustive treatment of every element or complexity that may arise. Restitution in art cases Historical context War all too often brings widescale looting and pillage across territories caught up in the fighting. In earlier times, it was accepted that victors could take cultural and artistic objects-a so‑called ‘prize right’. Article 56 of the Hague Regulations concerning the Laws and Customs of War...
National Savings & Investments products National Savings & Investments (NS&I) is an Executive Agency of the Chancellor of the Exchequer. Its website states NS&I ranks among the UK’s largest savings organisations, with more than 26 million customers and £100 billion invested. While best known for premium bonds, the organisation also provides a variety of savings and investment options to meet different needs, including savings certificates, income bonds and children’s bonds. All products come with 100% security because NS&I is backed by HM Treasury. NS&I products can be bought online, though new investors must supply proof of identity and address... Giving investment advice The standard health warning applies: practitioners cannot give investment advice unless authorised by the Financial Conduct Authority. It is acceptable to inform clients about tax-efficient investments in general, but unless authorised practitioners must not recommend any specific options based on the client’s circumstances... Premium bonds Premium bonds do not promise a set rate of return, as a premium bond effectively operates like a...
In a law firm where colleagues prize different outcomes, how do you home in on what truly energises your team? What will spur people to go the extra mile, and what could block that effort? This Practice Note looks at the core drivers of team motivation and shows that reward can mean different things to different individuals. It covers: what motivation means and why it operates differently for each person five sure-fire ways to demotivate your team how to spot signs of demotivation celebrating success and building on it tackling underperformance keeping hybrid teams motivated keeping part-time workers engaged making team meetings positive and pain-free What is motivation? Motivation is the force that propels what we do. It comprises the reasons or desires that lead us to act in a certain manner. As managers, our ability to motivate teams has limits. We do not control others, and there is no neat rulebook that will leave...
This LLP Agreement is dated [ insert date and month ] 20[ insert year ] Parties The persons named in Schedule 1 (Initial Members); and [ insert name ] LLP, a limited liability partnership (registration number OC [ insert number ]) whose registered office is at [ insert address ] (LLP). background The LLP was incorporated on [ insert date ]. The Initial Members are entering into this agreement to define the LLP’s internal arrangements and their rights, obligations and duties in respect of the LLP...
For the purposes of the Gambling Act 2005 (GA 2005) Under GA 2005, s 3, gambling encompasses ‘gaming’, ‘betting’ and taking part in a ‘lottery’. ‘Gaming’ is defined in GA 2005, s 6 as playing a game of chance for a prize under that provision. A game of chance covers the following: a game that contains both an element of chance and an element of skill, a game where the element of chance can be eliminated by superlative skill, and a game presented as involving an element of chance, but it does not include a sport. There must be some element of chance and the prospect of winning a ‘prize’ for the activity to qualify. The Q&A does not indicate the setting in which the mystery box of prizes is being offered to participants. If the prize is to be obtained by taking part in a game of chance as described in GA 2005, s 6, it will fall within the...
For this Q&A, our review is confined to how lotteries, competitions and prize draws differ. Our analysis has focused specifically on distinguishing among these three mechanisms. Definitions The meaning of 'prize competition' Under the Gambling Act 2005 (GA 2005), a ‘prize competition’ means any contest or arrangement in which a participant may secure a prize, so long as it does not fall within the statutory concept of gambling. The meaning of 'gambling' English law recognises three principal forms of gambling: betting, gaming and lotteries. While the statutory tests are intricate, they can be outlined in broad terms as follows: Betting involves making or accepting a wager on the result of a race, competition or other event or process, on the likelihood of something occurring or not occurring, or on whether a proposition is true or false (even where one party knows the facts). Although ‘bet’ is not expressly defined in legislation, case law commonly characterises it as risking something of value on...