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In this issue: New technologies Internet Data protection Media Advertising, marketing and sponsorship Reputation management Telecommunications LexTalk®TMT: a Lexis®Nexis community Daily and weekly news alerts New and updated content Dates for your diary Trackers Useful information New technologies An in-depth look at the EDPB Opinion on personal data processing within AI models On 17 December 2024, the European Data Protection Board (EDPB) issued Opinion 28/2024, addressing specific data protection questions arising from the processing of personal data in the sphere of artificial intelligence (AI) models. The Opinion emphasises a firm expectation that controllers rigorously evaluate and document their determination of an AI model’s anonymity, including an appraisal of the likelihood of identification, measured against the criteria set out in the Opinion. Alex Jameson of Bird & Bird examines the background to the Opinion and the headline takeaways. See News Analysis: A deep dive into the EDPB’s Opinion on...
This Practice Note Authored by Anne Redston, Barrister. It reflects her personal opinion; she is not authorised to speak for the Tribunals Service or the judiciary. It sets out how to assess whether an individual is employed or self-employed, considering: National Insurance contributions (NICs) deeming provisions The parties’ contractual relationship HMRC status determinations and avenues for challenge HMRC’s Check Employment Status for Tax (CEST) tool Read alongside Practice Note: Employment status tests—from a tax and NICs perspective. The reasons status matters are outlined in Practice Note: Employment status—why it matters. Note that this and other employment status Practice Notes summarise the law and do not address every scenario. HMRC may apply a different approach to workers in the entertainment sector—film, theatre, TV and radio, and musicians—which is outside the scope of this Note. Further changes are expected as the government progresses proposals in its Plan to make work pay. For the position of those working through personal service...