Sales promotion meaning

This Checklist This Checklist sets out the main considerations before launching a prize promotion, prize competition, or a prize draw in Great Britain. See also the Practice Note: How to run a prize promotion. At the outset, ensure any advice confirms the activity is not an unlawful lottery under the Gambling Act 2005 (GA 2005) and that it meets the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code). These matters are explored in detail in Practice Note: Prize promotions. This Checklist also contains an optional section for operators that have signed, or are thinking of signing, the Voluntary Code of Good Practice for Prize Draw Operators (Voluntary Code), issued by the Department for Culture, Media and Sport (DCMS) on 21 November 2025 (see: LNB News 20/11/2025 30). Founding signatories must bring the Voluntary Code requirements into effect by 20 May 2026 at the latest. Any operators joining after that implementation date must be fully compliant from the date of signature...

Checklist This Checklist covers key points practitioners should weigh up when reviewing price promotions. Such activity could include free extra volume or money-off offers, among other common mechanics. It reflects requirements set out in the Competition and Market’s Authority guidance, Price transparency: CMA209 (Price Transparency Guidance). For more detail, see Practice Note: Promotional marketing and price claims. As you progress through the Checklist, the third column can be used to note observations or comments. Basic issues to consider for price and value promotions Is the promotion a bona fide price reduction or an increase in volume running for a specified period? Marketers and traders should retain relevant evidence to show the claim is authentic. Is the promotion presented clearly and not misleading? Include all qualifications, restrictions or other limitations that affect availability. Link to relevant terms and conditions for further detail, but do not rely on them for any material pricing information or restrictions; these must be stated clearly within the promotion...

In this issue: Advertising, marketing and sponsorship Consumer protection Data protection Franchising International LexTalk®Commercial: a Lexis®Nexis community Daily and weekly news alerts New and updated content Dates for your diary Trackers Advertising, marketing and sponsorship ASA rulings—27 August 2025—Domino’s Pizza UK & Ireland Ltd A paid-for YouTube promotion for Domino’s Cadbury Creme Egg cookie appeared alongside Minecraft-themed videos on the Milo and Chip channel. Following a complaint to the Advertising Standards Authority (ASA), the regulator upheld the challenge. See: LNB News 27/08/2025 10. Consumer protection CTSI updates pricing practices guidance under DMCCA 2024 The Chartered Trading Standards Institute has issued revised Pricing Practices Guidance for Traders, effective from August 2025. Superseding earlier versions, it explains trader duties under the Digital Markets, Competition and Consumers Act 2024. The guidance spans pricing activity for all consumer goods across sales channels in England, Scotland and Wales, including both in-store and distance sales, and...

In this issue: Advertising, marketing and sponsorship Agency and distribution Consumer protection Contracts International Public procurement Sale and supply of goods Supplier management Daily and weekly news alerts New and updated content Dates for your diary Trackers Latest Q&A Advertising, marketing and sponsorship ASA rulings—16 April 2025 The Advertising Standards Authority issued two decisions on 16 April 2025. A challenge to Fitzdares Ltd over Stuart Broad’s betting promotion was dismissed, as the regulator concluded the retired cricketer did not have a strong pull for under-18s. Separately, Vodafone’s “The Nation’s Network” claim was upheld in part: the television advert was acceptable given its clear heritage framing, but the website advert breached the CAP Code by presenting an unsubstantiated comparative claim without objective verification. See: LNB News 16/04/2025 30. Agency and distribution Supreme Court rejects attempt to modify fiduciary profit rule (Rukhadze v Recovery Partners GP Ltd) A seven-justice...

Film and TV glossary A–B Film and TV glossary E–H Film and TV glossary I–L Film and TV glossary M–P Film and TV glossary R–S Film and TV glossary T–W CAP Code for non-broadcast media The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (the CAP Code) serves as the principal framework governing non-broadcast adverts, promotional sales activity and direct marketing messages. It is drafted by the Committee on Advertising Practice (CAP), a self-regulatory body whose membership comprises organisations representing advertising, sales promotion, direct marketing and media industries. The Advertising Standards Authority (ASA) polices the CAP Code and may require the withdrawal or amendment of any advertisement that contravenes these standards. Refer to Practice Note: Advertising law and regulation. Channel 4 Channel 4 operates as a ‘publisher-broadcaster’: it produces no programmes internally, commissioning content from production companies across the UK. Cinematograph film Under the Copyright Act 1956 (CA 1956), films gained protection as...

Auction processes Auction processes are pivotal in particular industries; for example, in private equity, in government privatisations, and in other large‑value transactions, where they remain central to those transactions. Selling shares by way of auction is intended to trigger competitive bidding for the target among interested parties, achieving both the highest achievable price and securing the best possible terms. For the seller, there is strong certainty that completion will occur with a preferred bidder (which is preferable from management’s point of view). Auctions may involve numerous bidders, or be narrowed and targeted to a selected few bidders only. This will generally depend on the market in which the target company operates and the nature of its business, that is, the market it operates in and its business’s nature. Typically the seller directs the auction and appoints advisers to act for it—for instance, an investment bank—to promote the sale of the target on the seller’s behalf...

This Practice Note explores the Financial Conduct Authority (FCA’s) Mortgages and Home Finance: Conduct of Business sourcebook (MCOB) obligations on distribution and disclosure that apply to lenders, providers and intermediaries involved with regulated mortgage contracts (RMCs), home reversion plans (HRPs), home purchase plans (HPPs) and regulated sale and rent back agreements (SRBAs). Collectively, RMCs, HRPs, HPPs and SRBAs are termed home finance transactions (MCOB 1.2.2 G(1)). The relevant provisions sit mainly in MCOB chapters 4–9 (MCOB 4–MCOB 9). This Practice Note also explains the rules for accurately computing the annual percentage rate (APR) and the annual percentage rate charge (APRC) in chapters 10 and 10A of MCOB (MCOB 10 and MCOB 10A). For guidance on other elements of MCOB, see Practice Notes: Mortgage and home finance conduct of business—application and general requirements; Mortgage and home finance conduct of business—financial promotion regime; and Mortgage and home finance conduct of business—responsible lending, charges and arrears requirements. Purpose of MCOB advising and selling standards MCOB 4 sets out rules and guidance...

[ Insert in para 8.2 of claim form ET1: ] The Respondents employed the Claimant in the role of [ insert job title, eg ‘branch sales manager’ ] from [ insert start date of employment, eg 6 September 2006 ] up to [ his OR her OR their ] dismissal on [ insert date, eg 28 January 2026 ]. The Claimant is [ insert age eg ‘58 years old’ ]. The Respondent is [ insert brief description of the nature of the Respondent, eg ‘a national car sales operation’. ] The Claimant contends that the Respondent subjected [ him OR her OR them OR to [ a course of ] direct discrimination [ insert other claims eg indirect discrimination, harassment and victimisation ] which encompassed [ insert details of discriminatory treatment, eg ‘the failure to consider ’him OR her OR them ] ‘for promotion’ ] [ and unfair dismissal ]. This conduct towards the Claimant was not a proportionate means of pursuing a legitimate aim. ...