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Trade mark meaning

What does Trade mark mean?
In practice, a trade mark is a sign used in trade to indicate the commercial origin of goods or services and to distinguish one undertaking’s products or services from another’s. In the UK, section 1 Trade Marks Act 1994 (as amended by the Trade Marks Regulations 2018) and, in Ireland, section 6 Trade Marks Act 1996 (as amended) define a trade mark as any sign that is: (i) capable of being represented on/in the register in a manner enabling the authorities and the public to determine the clear and precise subject matter of the protection; and (ii) capable of distinguishing the goods or services of one undertaking from those of others. The former “graphic representation” requirement has been removed. Signs may include words, logos, letters, numerals, colours, shapes of goods or packaging, sounds, motion or multimedia marks, holograms, or combinations. This definition underpins registrability, oppositions and infringement. Descriptive or non-distinctive signs are refused unless they have acquired distinctiveness through use. The “clear and precise” representation standard reflects Sieckmann and subsequent case law. Usage is consistent across England & Wales, Scotland and Northern Ireland (under the 1994 Act) and aligned in Ireland (under the 1996 Act). Registration grants exclusive rights to prevent unauthorised...
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View the related Checklists about Trade mark

CHECKLISTS
Trade mark coexistence agreements: practitioner checklist for drafting, negotiation and heads of terms, covering online use, domain names, post‑Brexit comparable marks, warranties and governing law

This Checklist pinpoints the principal provisions commonly found in a trade mark coexistence agreement. It may serve as a prompt for matters to address when preparing, assessing, or negotiating these arrangements. It can be relied upon as a list of points to review at drafting stage, during review, and throughout negotiations and sign-off process. It may equally be tailored as heads of terms to capture core positions whilst a full trade mark coexistence agreement is finalised. For help on doing so, see Precedent: Heads of terms—commercial contracts. For a model coexistence agreement, see Precedent: Trade mark coexistence agreement. For further detail on factors to weigh when drafting a coexistence agreement, see Practice Notes: Trade mark coexistence agreements and Negotiation guide—trade mark coexistence agreement. Checklist Points to consider Further information Notes (if any) (A) Key commercial considerations ☐ Parties Verify which entities will sign the agreement—specify who owns the trade marks (and related rights) and who is exploiting them. Confirm each party’s legal form and...

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CHECKLISTS
Online brand protection: checklist for trade mark registrations, compliance and licensing, monitoring (including AI), counterfeits, platform takedowns, evidence, and enforcement against sellers, marketplaces, ISPs, and via customs and social media.

This checklist sets out the main points to consider when shaping an online brand protection strategy. Use it alongside the Practice Note: Brand protection online—strategy. Protecting the brand Have you established the right safeguards? Have you secured suitable trade mark and other relevant registrations? Is there a global filing and enforcement plan to avoid issues in first-to-file countries? Are you tracking unauthorised activity? (see below for details) Have you set enforcement criteria to prioritise particular infringements? Are you ready to act swiftly through take-down procedures? Have you ensured official brand sites maintain a strong online presence? Are you leveraging technological advances to make authentic items harder to copy? Do you maintain good working relationships with customs and law enforcement agencies? Do third parties know the business will rigorously protect its brands? Do you have robust compliance measures in place? Do you publish a website IP notice that makes third parties aware...

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CHECKLISTS
UK anti-counterfeiting and anti-piracy strategy checklist: enforcement options, HMRC and Trading Standards engagement, online/AI monitoring, budget and team management, precedents, website blocking, and success metrics

This Checklist covers the key considerations when formulating a strategy to combat counterfeiting and piracy. Use this Checklist together with Practice Note: Anti-counterfeiting and anti-piracy—strategy. Begin by evaluating how widespread the issue is. Consider who has been consulted: Internal teams close to the market, such as customer services dealing with consumer complaints External investigators gauging counterfeit prevalence across specific channels (online and in store) and carrying out test purchases Agencies including the Chartered Trading Standards Institute (‘Trading Standards’) and HMRC Internet service providers and website operators where targets largely trade online Be aware that staff or members of the public may spot fake goods in shops, market stalls, at events or while on holiday and may proactively alert the rights holder. Confirm whether the following key details have been established: Most affected territories Most affected products Health and safety concerns Degree of risk to consumers and brand value Principal perpetrators Any...

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View the related Flowcharts about Trade mark

FLOWCHARTS
EU trade mark (EUTM) registration: EUIPO process flowchart—application, publication, opposition, registration, cancellation and expiry

A straightforward visual chart clearly depicts Scotland's civil court system in a simple form...

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FLOWCHARTS
England and Wales UK trade mark infringement litigation toolkit: staged flowchart, practice notes, precedents, forms and checklists from pre-action through trial to post-trial

As of 12 January 2023, the EU’s Regulation on foreign subsidies distorting the internal market (FSR) took effect...

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FLOWCHARTS
Flowchart of steps to form a limited partnership

Flowchart This flowchart summarises the UK trade mark application journey. Initially, it addresses pre-application actions, such as conducting clearance searches and assessing potential obstacles to registration. It then describes the pathway, starting with filing a trade mark application at the UK Intellectual Property Office (IPO) and concluding with the registration of the trade mark as the culmination...

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View the related News about Trade mark

NEWS
Iconix (Umbro) v Dream Pairs: Court of Appeal clarifies UK trade mark confusion—consider real-world use and post-sale confusion; assess single-logo marks as a whole; appeal allowed

Iconix Luxembourg Holdings Sarl v Dream Pairs Europe Inc and another company [2024] EWCA Civ 29 What are the practical implications of this case? This judgment matters to practitioners in two respects. First, it offers clear direction on how to evaluate the likelihood of confusion: look at how the trade marks are encountered in the real world. The Court of Appeal cautioned against the common trap of assessing marks only on paper without considering their presentation to the public post-sale confusion constitutes trade mark infringement. Arnold LJ set this out in Datacard v Eagle and, as he explained in Montres Breguet, it is now an established element of UK trade mark law for logos, where a logo functions as a single sign, assessment must address the sign in its entirety, without carving out parts or altering its overall impression These points collectively reinforce a practical, context-driven approach to confusion analysis, ensuring that consumer perception in real trading conditions, including after purchase,...

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NEWS
UK TMT weekly briefing: Getty v Stability AI trade mark ruling; OSA age assurance; High Court database right decision; ICO spam fine; ASA decision; spectrum trading amendments

In this issue: Media Internet Databases Data protection Advertising, marketing and sponsorship Telecommunications LexTalk®TMT: a Lexis®Nexis community Daily and weekly news alerts New and updated content Dates for your diary Trackers Useful information Media Getty gets pyrrhic victory in UK stability AI case Law360, London: On 4 November 2025, Getty Images persuaded a London court that artificial intelligence (AI) developer Stability AI had produced a small number of images infringing the stock image company’s trade marks. However, the court was not convinced that the model itself breached the photo giant’s intellectual property in this landmark dispute. See: Getty gets pyrrhic victory in UK stability AI case. Internet Ofcom launches call for evidence on age assurance effectiveness and app store safety under OSA 2023 Ofcom has opened a call for evidence to inform two statutory reports required by the Online Safety Act 2023 (OSA 2023). The reports will review...

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NEWS
UK and EU TMT highlights: AI disputes and standards, Online Safety Act rollout, Ofcom age checks, DSA researcher access, cryptoasset reporting, media IP and ASA rulings - 3 July 2025

In this issue: New technologies Internet Media Advertising, marketing and sponsorship LexTalk®TMT: a Lexis®Nexis community Daily and weekly news alerts New and updated content Dates for your diary Trackers Latest Q&As Useful information New technologies Getty Images drops Stability AI copyright infringement claims from UK trial MLex reports that on 25 June 2025 Getty Images abandoned its direct copyright infringement claims against image generator Stability AI during the first day of closing submissions in a landmark three‑week High Court hearing in London. It is still pursuing allegations of trade mark infringement, passing off, secondary copyright infringement and issues around licensing, yet the move is a setback for the UK’s creative sector, which had sought clear precedent to provide broad copyright protection in the UK against AI models’ web scraping. See: Getty Images drops Stability AI copyright infringement claims from UK trial. IAB Tech Lab proposes framework for AI content usage compensation...

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View the related Practice Notes about Trade mark

PRACTICE NOTES
UK Trade Marks: New Starter Guide for Lawyers: Principles, Portfolio Management, Enforcement, Anti-counterfeiting, Brexit Changes, Passing Off, Q&As, Training, Alerts and Key Associations

This new starter guide offers a primer on trade mark law, distilling the core principles and signposting numerous Lexis+® UK sources and materials for fuller detail. It is aimed at trainee solicitors and readers new to trade marks. Details of other intellectual property (IP) rights, including further starter guides, appear in Practice Note: Intellectual property (IP)—new starter guide. Where topics sit beyond this basic outline, explore the three Trade marks/passing off subtopics: Trade mark transactions and management; Trade mark and passing off disputes; Anti-counterfeiting. For concise summaries of each, see: Trade mark transactions and management—overview; Trade mark and passing off disputes—overview; and Anti-counterfeiting—overview. This guide also explains how to subscribe to the IP daily and weekly news alerts and how to contact LexisAsk... Introductory materials Absolute and relative grounds for refusal to register a UK trade mark Managing a trade mark portfolio Trade mark infringement—UK Introduction to passing off Anti-counterfeiting in the...

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PRACTICE NOTES
Privilege in intellectual property: legal advice, litigation, disclosure and without prejudice; protections for patent and trade mark attorneys—guidance for England and Wales

Privilege—the basic principles This Practice Note sets out several of the issues that general privilege principles create for IP practitioners, together with specific statutory IP privilege provisions to keep in view. For broader guidance on privilege as a whole, see: Privilege and without prejudice communications—overview. Privilege exists because a client and a lawyer need to communicate frankly about protecting the client’s interests, without those conversations being disclosable to an opposing party or to the court. Although the following are not the only species of privilege, the two principal forms to focus on in the IP sphere are ‘legal advice privilege’ and ‘litigation privilege’. The rules governing each, as developed through case law, can operate with very different practical effects, and their consequences may diverge considerably. These two forms are sometimes grouped together as ‘legal professional privilege’, yet that phrasing is confusingly close to ‘legal advice privilege’ and will therefore not be used again in this note. Appreciating the differences between legal advice privilege and litigation privilege is of...

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PRACTICE NOTES
Restrictive covenants in commercial contracts: key UK restraint of trade case law across franchises, distribution, agency, supply, corporate transactions, partnerships, media, property, finance and trade mark licensing

This Practice Note This Practice Note distils rulings on when restraint of trade provisions (restrictive covenants) in commercial and corporate agreements are enforceable. For fuller detail on restrictive covenants and the restraint of trade doctrine in commercial arrangements, also see Practice Note: Restrictive covenants and restraint of trade in commercial contracts. For a companion Practice Note outlining decisions on the enforceability of post-termination restraints (restrictive covenants) in employment contracts, see Practice Note: Decisions on post-termination restrictions and garden leave in employment contracts. This Practice Note also references certain key judgments reached under EU competition law. From 1 January 2021, EU competition law no longer applies directly in the UK. Where an agreement impacts trade within the UK, Chapter I of the Competition Act 1998 (CA 1998) will govern. The Chapter I prohibition bans anti-competitive agreements and is modelled on Article 101 of the Treaty on the Functioning of the European Union (TFEU). EU case-law is still likely to remain relevant, but from 1 January 2024 the Retained EU Law...

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View the related Precedents about Trade mark

PRECEDENTS
Precedent content and trade mark licence for website, app and social media (pro-licensee) (England and Wales)

This Agreement is entered into on [ date ]. Parties [ Insert name of licensor ], a company incorporated in [ England and Wales ] under number [ insert registered number ] whose registered office is at [ insert address ] (Licensor); and [ Insert name of licensee ], a company incorporated in [ England and Wales ] under number [ insert registered number ] whose registered office is at [ insert address ] (Licensee), Each of the Licensor and the Licensee is a party, and together the Licensor and the Licensee constitute the parties. Background The Licensee is [ insert details of the Licensee’s background/background to licence or relevant transaction. ] The Licensor has agreed to provide the Licensor Content to the Licensee and to grant the Licensee a licence to use the Licensor Content in accordance with the terms of this Agreement...

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PRECEDENTS
Buyer-side intellectual property due diligence questionnaire for share purchases and business acquisitions

Introduction This concerns the acquisition by [ insert buyer name ] (the Buyer) of the [ entire share capital of [ insert name of target company ] Limited, incorporated in England and Wales under number [ insert company number ] (the Company) OR [ insert description of the business to be acquired ] (the Business) as a going concern, together with specified assets used in the Business ] from [ insert seller name ] (the Seller) (the Proposed Acquisition). This questionnaire is intended to enable the Buyer, the Buyer's solicitors, patent and trade mark attorneys, and other professional advisers to gather essential information about the IP owned and/or used by the [ Company and its subsidiaries OR Business OR which the Buyer requires to assist in the valuation of the Company OR Business and with the negotiation of the Proposed Acquisition ] . Please respond to every single question in full. Please set out your answers in italics immediately beneath each question and supply copies of all relevant documentation,...

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PRECEDENTS
Completing the N1 claim form for trade mark infringement and passing off (England and Wales)

The purpose of the claim form A claim form initiates proceedings. It sets out information relevant to the case, including: the court reference number to be used on all subsequent court documents; the parties to the proceedings; what is being claimed; particulars of the claim (including any claim for interest); and contact details for the claimant, typically the claimant’s solicitor. Guidance on the contents of a claim form in general is available in the Practice Note: Claim form—the contents. This Precedent includes suggested text for use where the claim concerns trade mark infringement and/or passing off. The form provides direction on the particular points that should be considered when completing a claim form for use in such proceedings. The attached N1 claim form is provided as an example only. We recommend that practitioners download the latest N1 claim form in PDF from the official source for submission, and use the attached version solely as an aid to completing it....

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View the related Q&As about Trade mark

Q&As
Passing off: are property names excluded from protection?

The law of passing off Passing off law may shield property names or addresses where goodwill is connected to the relevant name or address already...

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Q&As
Unconventional EUTMs: representation options and filing strategy

In this Q&A we focus on the amendments introduced by Regulation (EU) 2015/2424 (subsequently consolidated in Regulation (EU) 2017/1001, the EU Trade Mark Regulation (EUTM Regulation)), along with the key points to consider when seeking protection for an unconventional mark. EU Trade Mark Regulation—What is new? See News Analysis: New EU trade mark reforms, which provides an analysis of the background to the new EU trade mark reforms. As outlined there, five new categories of trade mark can be applied for in the EU: Position Pattern Motion Multimedia Hologram These are in addition to a Certification Mark, which has been available in the UK for some time. The European Union Intellectual Property Office (EUIPO) has issued guidance relating to the new EU trade mark reforms...

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