Powered by Lexis+®
Jurisdiction(s):
United Kingdom
CASE STUDY

“We rely on LexisNexis to give us a definitive answer, quickly and reliable every time so that we can be confident in the advice we use to help our clients.”

Shelter

Access all documents on Vertical agreements

Vertical agreements meaning

What does Vertical agreements mean?
In practice, vertical agreements are contracts or concerted practices between businesses at different levels of a supply chain (e.g., manufacturer–distributor–retailer) that set the conditions on which the parties purchase, sell or resell goods or services. For competition law, the term is defined in the UK by the Vertical Agreements Block Exemption Order 2022 (VABEO) and in Ireland by Article 1(1)(a) of the EU Vertical Block Exemption Regulation, Regulation (EU) 2022/720 (VBER). Usage is broadly consistent across England & Wales, Scotland, Northern Ireland and Ireland. Typical examples include exclusive or selective distribution, franchising, and supply or purchasing arrangements. The legal significance is that such “vertical restraints” are assessed under Chapter I of the Competition Act 1998/Article 101 TFEU and may benefit from the VABEO/VBER block exemption where market‑share thresholds are met and no hardcore restrictions apply. High‑risk restrictions include resale price maintenance, unjustified bans on passive or online sales, and customer or territorial market‑sharing. Genuine agency arrangements may fall outside the prohibition. Practitioners should assess the agreement’s position in the production or distribution chain, the scope of any restrictions, market shares and online sales rules to manage competition‑law risk.
Speed up all aspects of your legal work with tools that help you to work faster and smarter. Win cases, close deals and grow your business–all whilst saving time and reducing risk.

View the related Checklists about Vertical agreements

CHECKLISTS
EU competition law checklist for vertical agreements: VBER 2022, Articles 101/102 TFEU, TTBE, market share thresholds, hardcore and excluded restrictions, and options if block exemptions are unavailable

This Checklist can be used to evaluate compliance of vertical agreements with EU competition law, notably under the Vertical Block Exemption Regulation 2022/720 (VBER 2022). For analysis of the VBER 2022, see further, Introduction to the application of Article 101 TFEU to vertical agreements and The Vertical Block Exemption Regulation 2022/720 Framework for assessment When applying EU law to vertical agreements, it is necessary to consider: The competition rules under Article 101 TFEU: Whether the agreement is captured by Article 101(1) TFEU at all (although, in practice, the VBER 2022—and other block exemptions—may often be considered before Article 101 TFEU). Whether the agreement restricts competition at all (this is frequently overlooked)—some categories of agreement may not be restrictive of competition. Also, agency will fall outside Article 101 TFEU where there is a genuine agency situation (exercise caution, as restrictions in an agency agreement may still fall foul of Article 101 TFEU)...

Read More Right Arrow
CHECKLISTS
Vertical Agreements under the Competition Act 1998 (UK VABEO 2022): Drafting and Compliance Checklist—hardcore/excluded restrictions, dual distribution, parity and online sales

This Checklist summarises the key considerations when preparing new vertical agreements, or revising existing ones, to determine whether they benefit from the block exemption in The Competition Act 1998 (Vertical Agreements Block Exemption) Order 2022, SI 2022/516 (UK VABEO). It is not a full exposition of UK VABEO, but a tool for commercial lawyers to check that a vertical arrangement falls within UK VABEO (together with any accompanying guidance). For more detail, refer to: CMA Guidance: UK VABEO. A flowchart appears at the end of this Checklist, outlining the principal steps for assessing whether an agreement is covered by UK VABEO. Introduction to UK VABEO Agreements that affect trade and limit competition in the UK may fall within the prohibition on anti-competitive agreements contained in Chapter I of the Competition Act 1998 (CA 1998)...

Read More Right Arrow
CHECKLISTS
EU VBER 2022 vertical agreements drafting and compliance checklist: safe harbour criteria, dual distribution, online restrictions, RPM, territorial and customer limits, non-compete and MFN clauses, severance and transition

This checklist outlines the key matters to weigh when preparing fresh vertical agreements, or revising current ones, to determine whether they qualify for the block exemption under Commission Regulation (EU) 2022/720, the Vertical Block Exemption Regulation 2022 (VBER 2022), together with the 2022 Vertical Guidelines. It is not a full manual to VBER 2022; rather, it serves where a commercial lawyer seeks confirmation that a vertical arrangement sits within VBER 2022 (and any guidance released pursuant to it). Introduction to EU VBER 2022 Any arrangement that influences trade or limits competition within the EU can fall under the ban on anti-competitive agreements in Article 101(1) TFEU. That said, an agreement is not barred if it either: qualifies for an individual exemption under Article 101(3) TFEU, or falls within an applicable block exemption Before 1 June 2022, the pertinent block exemption for vertical arrangements was set out in Commission Regulation (EU) No 330/2010, the Vertical Block Exemption Regulation 2010 (VBER...

Read More Right Arrow

View the related Flowcharts about Vertical agreements

FLOWCHARTS
EU Vertical Block Exemption Regulation 2022/720: Safe Harbour Assessment Flowchart for Vertical Agreements

FORTHCOMING CHANGES : Several reforms are anticipated across the leasehold and enfranchisement sphere—see Practice Note: Property key future developments tracker for further details. This Flowchart is intended for use when a tenant pursues enfranchisement or seeks a lease extension of a house under the Leasehold Reform Act 1967 (LRA 1967). It outlines the procedure from the service of a tenant’s notice of claim, incorporating a landlord’s notice in reply, through to making applications to the First-tier Tribunal (FTT) (or the Leasehold Valuation Tribunal (LVT) in Wales) and/or the County Court, as appropriate, according to the issue in dispute...

Read More Right Arrow

View the related News about Vertical agreements

NEWS
EWHC implies horizontal arbitration agreement between FA Participants; section 9 stay granted in Alrubie v Chelsea FC, despite director ceasing office

Alrubie v Chelsea Football Club Ltd and another [2025] EWHC 541 (Comm) What are the practical implications of this case? This decision will particularly interest arbitration practitioners and professionals working in sports clubs, and could equally concern other organisations whose members are controlled by association rules. Commonly, those participating in professional sports clubs accept, by reason of their membership, that they are bound by the club’s rulebook and by the regulations of any national and worldwide governing bodies. Such regimes routinely incorporate arbitration agreements, owing in part to the confidentiality of arbitral proceedings, which protects against undesirable public attention, and in part to the ability to appoint arbitrators with specialist knowledge of the sport’s rules and industry practices. The case clarifies that these rules may have ‘horizontal’ contractual effect between members, as well as ‘vertical’ effect between each member and the governing body, notwithstanding the absence of any express bilateral agreement between members. It underlines how membership-based governance can, through the acceptance of rulebooks, generate binding obligations that...

Read More Right Arrow
NEWS
EU competition update: AG Medina on VBER parallel imposition and active sales bans in Beevers Kaas; Commission merger notifications and clearances; upcoming dates (09/01/2025)

Antitrust AG delivers opinion on Belgian reference urging that an exclusive distributor be shielded from active sales in its territory by all the supplier’s other purchasers Advocate General Medina has presented her opinion in Case C-581/23 Beevers Kaas, a reference from Belgium addressing the interpretation of Article 101 TFEU and the former vertical agreements block exemption (Regulation 330/2010). The focus is whether an exclusive distribution arrangement accords with the parallel imposition requirement, under which a supplier must ensure its exclusive distributor is safeguarded against active selling into the protected territory by all the supplier’s remaining distributors or buyers. The opinion considers how these rules apply where exclusivity is granted and parallel obligations are expected across the supplier’s network to prevent targeted incursions into the exclusive area... Background Beevers Kass acts as the exclusive distributor in Belgium for Beemster cheese, sourced from the Dutch producer Cono. Since 1993, Cono and Beevers have been bound by an exclusive distribution agreement governing the sale of Beemster cheese in Belgium and...

Read More Right Arrow
NEWS
EU law weekly briefing for UK practitioners: competition, data protection and cybersecurity, dispute resolution, financial services (MiCA), energy, environment, IP, life sciences and trade—6 March 2025

In this issue: Competition and state aid Data protection and cybersecurity Dispute resolution Free movement, immigration and employment Financial services Energy Environment Insurance and reinsurance IP Life sciences Regulatory International trade LexTalk®EU Law: a Lexis®Nexis community Daily and weekly news alerts New and updated content Trackers Competition and state aid The European Commission has opened a public call for views on competition rules governing vertical agreements in the motor industry, covering Regulation (EU) 461/2010 (the Motor Vehicle Block Exemption Regulation (MVBER)) and the related Supplementary Guidelines. This review forms part of a continuing assessment intended to keep the framework in step with developments such as digitalisation and evolving mobility patterns. Stakeholders may submit observations until 23 May 2025. See: LNB News 28/02/2025 41. The Commission has issued a Call for Evidence to obtain input from interested parties on the objectives, scope and background for forthcoming guidelines on...

Read More Right Arrow

View the related Practice Notes about Vertical agreements

PRACTICE NOTES
Ancillary Restraints under Article 101(1) TFEU: Objective Necessity, Proportionality and Case Law Guidance for Vertical Agreements, Joint Ventures, Professional Associations and Sports Rules

Article 101(1) TFEU outlaws agreements liable to affect trade between Member States whose object or effect is to prevent, restrict, or distort competition within the common market. Nonetheless, EU case law makes clear that limiting a party’s economic freedom does not automatically amount to a ‘restriction of competition’ under Article 101(1). The Court of Justice has suggested, for example, that it can be doubtful there is any interference with competition where a clause truly appears necessary for an undertaking’s move into a new area. That observation gave rise to the ‘ancillary restraints doctrine’, with the EU Courts and the European Commission (Commission) acknowledging that certain limitations are not ‘restrictions of competition’ within Article 101(1) when, having regard to the ‘legal and economic context’, they are shown to be necessary to protect the parties’ legitimate interests under the agreement. Doctrine Inspired by the common law analysis of commercial restraints (ie, exceptions to the rule against ‘restraints of trade’), an ‘ancillary restraint’ is any limitation directly related to, and necessary...

Read More Right Arrow
PRACTICE NOTES
EU Competition Law: VBER 2010 – Archived Overview of Article 101 TFEU Exemption, Thresholds, Hardcore and Excluded Restrictions; Superseded by VBER 2022

ARCHIVED: This Practice Note is archived and no longer maintained. On 10 May 2022, the Commission introduced the Vertical Block Exemption Regulation 2022/720 (VBER 2022). From 1 June 2022, VBER 2022 superseded the earlier Vertical Restraints Block Exemption Regulation 330/2010 (VBER 2010, also termed the VRBE in this Practice Note). This Practice Note was prepared with reference to VBER 2010. Note: VBER 2010 lapsed on 31 May 2022 and was replaced by VBER 2022 with effect from 1 June 2022. Under Article 10 of VBER 2022, a 12-month transitional period (ending 31 May 2023) applied to pre-existing vertical agreements in force on 31 May 2022 that satisfied the exemption conditions under VBER 2010 on that date but did not meet the exemption requirements of VBER 2022. Consequently, this Practice Note is supplied for background information only...

Read More Right Arrow
PRACTICE NOTES
EU competition law and IP agreements: practical guide to Technology Transfer, R&D and Vertical Block Exemptions, hardcore/excluded restrictions, market-share thresholds and risk assessment under Article 101 TFEU

Intellectual property (IP) agreements IP arrangements—such as technology licensing or collaborating on the creation of new technologies—can restrict competition. Yet their pro‑competitive advantages are acknowledged through block exemptions that offer a ‘safe harbour’ from Article 101, TFEU. Where a deal sits squarely within a relevant block exemption, only a brief review of Article 101, TFEU concerns is typically required. In practice, though, multiple block exemptions may seem to apply, and confirming that an agreement truly benefits from a safe harbour can be challenging—so a more pragmatic assessment of everyday commercial deals is often warranted. Most block exemptions share a common framework, and understanding this helps with application of the rules. Recitals: set out the overarching aim and rationale of the instrument. Definitions: clarify key terms that shape how the exemption should operate. Scope of the ‘safe harbour’: identifies the categories of agreements covered and the types of undertakings involved. From a practical standpoint, it is wise to scrutinise the recitals and...

Read More Right Arrow

View the related Precedents about Vertical agreements

PRECEDENTS
Training Slides: UK Competition Act 1998 Vertical Agreements Block Exemption (VABEO) and Distribution Agreements—Chapter I overview, safe harbour, and outside-exemption guidance

This Precedent slide deck has been created as a teaching aid you can use to give an overview to junior competition lawyers, non-competition lawyers, or commercial colleagues regarding the application of The Competition Act 1998 (Vertical Agreements Block Exemption) Order 2022 (UK VABEO) to distribution agreements...

Read More Right Arrow
PRECEDENTS
Competition law compliance in sales and marketing: practical guidance on competitor contact, vertical agreements (distribution, agency, MFN), customer negotiations and trade associations

Interactions with competitors, negotiations with customers, or collecting market intelligence can carry a significant risk of competition law breaches, and the line between proper and improper contact can be easily crossed. As simply receiving certain information may amount to anti-competitive conduct, you should never discuss confidential strategic matters with competitors or customers. This guide sets out key points for sales and marketing teams to help you recognise competition law issues and respond appropriately 1 Contact with competitors This section sets out straightforward dos and do nots when you are in contact with competitors. Do Leave any meeting where others move into improper discussions, and ensure your exit is recorded. Seek advice from [ insert, eg the legal team ] before discussing with a competitor or entering: joint venture agreements; cooperation agreements, eg R&D, sales, promotions, marketing, etc; shareholder and alliance agreements; agenda, minutes and contacts with trade associations; any contact between competitors relating...

Read More Right Arrow
PRECEDENTS
Exclusivity in vertical supply and distribution agreements: competition law risk and compliance checklist

Please use this checklist before entering into any exclusive agreement Determining whether exclusivity is liable to produce anti-competitive effects is not straightforward; multiple factors must be weighed, and in many cases exclusive deals may not be feasible at all. Above all, ensure the justification for exclusivity is not simply to undermine competitors or to delay or impede new entrants. If this is driving the exclusivity, from a competition regulator's perspective it may not matter whether the conduct gives rise to an anti-competitive effect. You must seek guidance from [ insert, eg the legal team ] where flagged in this checklist and whenever you have any questions or concerns. Exclusivity Factor Result Comments 1. Is the buyer required or encouraged to concentrate its orders for a particular product or service with just one supplier (often termed single-branding/exclusive sourcing)? Note that even an obligation or incentive to purchase more than 80% of requirements from a single supplier amounts to exclusivity...

Read More Right Arrow