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Video-on-demand (VOD) meaning

What does Video-on-demand (VOD) mean?
In legal practice, video-on-demand (VOD) describes non-linear audiovisual services that let users choose when to watch programmes from a provider’s catalogue (for example, catch-up TV, subscription libraries or pay-per-view rentals). The regulated concept is defined in legislation as an on-demand audiovisual media service. In the UK, the statutory term is an on-demand programme service (ODPS) under the Communications Act 2003 (as amended by the Audiovisual Media Services Regulations 2020) and regulated by Ofcom. In Ireland, the Online Safety and Media Regulation Act 2022 implements the AVMS Directive, regulating on-demand AVMS via Coimisiún na Meán. An on-demand AVMS/ODPS is a service provided by a media service provider for the viewing of programmes at a moment chosen by the user and at their individual request, on the basis of a catalogue selected by the provider, who has editorial responsibility. Key legal features include determining editorial responsibility and jurisdiction (country-of-origin tests); compliance with content, advertising and sponsorship standards; protection of minors (including age-assurance), accessibility and prominence obligations; and notification/registration requirements. Use of VOD as a label is broadly consistent across England & Wales, Scotland, Northern Ireland and Ireland, but enforceable obligations depend on whether the service meets the statutory ODPS/on-demand AVMS definition.
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View the related News about Video-on-demand (VOD)

NEWS
UK and EU commercial law highlights: ASA rulings, CMA Amazon fake review undertakings, CJEU promotional offer decision, HMRC customs updates, Not for EU labelling draft regulations, precedents and trackers

In this issue: Advertising, marketing and sponsorship Consumer protection E-commerce International Sale and supply of goods LexTalk®Information Law: a Lexis®Nexis community Daily and weekly news alerts New and updated content Dates for your diary Trackers Advertising, marketing and sponsorship ASA rulings—11 June 2025 The Advertising Standards Authority (ASA) received fifteen complaints: thirteen targeted an online fashion promotion accused of objectifying women and using a model presented as unhealthily thin, while two related to Ladbrokes TV and VOD adverts thought to have strong appeal to under-18s. The ASA upheld the objections concerning objectification and the Ladbrokes spots, but rejected the challenge about the model’s appearance. See: LNB News 11/06/2025 9. Consumer protection CMA secures Amazon pledge to tackle fake online reviews and abuse The Competition and Markets Authority has obtained binding commitments from Amazon to bolster protections against fake reviews and catalogue abuse on its UK marketplace. Amazon will roll out tougher...

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NEWS
UK TMT weekly: Supreme Court on patentability; Ofcom/DCMS implement Media Act VoD standards and EPG rules; Online Safety regime; UKRI AI strategy; gambling sponsorship ban consultation; satellite D2D rules

In this issue: New technologies Internet Media Advertising, marketing and sponsorship Telecommunications LexTalk®TMT: a Lexis®Nexis community Daily and weekly news alerts New and updated content Dates for your diary Trackers Useful information New technologies Tenets of patentability affected by the UK Supreme Court (Emotional Perception v Comptroller of Patents UKIPO) In Emotional Perception AI Ltd v Comptroller-General of Patents, Designs and Trade Marks [2026] UKSC 3, the Supreme Court has shaken the bedrock of UK patent law by resetting how exclusions from patentability—namely non‑patentable subject matter—are assessed. In addition, the Court clarifies what constitutes an invention and offers steer on evaluating inventive step/obviousness. This is a landmark for a generation: it will endure while driving immediate changes in patent practice. The ruling removes long‑standing UK obstacles to protecting advances across ‘all fields of technology’, not merely the AI and computing domains where Emotional Perception’s system sits. Its multi‑layered reasoning brings alignment and...

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NEWS
UK commercial law weekly highlights, 31 October 2024: Autumn Budget, ASA/CMA enforcement, data protection and AI, Procurement Act guidance, NI–GB SPS rules, HMRC customs, and updated precedents

In this issue: Autumn Budget 2024 Advertising, marketing and sponsorship Confidential information Consumer protection Data protection International Public procurement Sale and supply of goods Supplier management Daily and weekly news alerts New and updated content Dates for your diary Trackers Latest Q&A Autumn Budget 2024 Autumn Budget 2024—key Commercial announcements Autumn Budget 2024—key Commercial announcements On 30 October 2024, during the Autumn Budget, the Chancellor of the Exchequer, Rt Hon Rachel Reeves MP, set out the newly elected Labour government’s plans to repair the economy and deliver change. She unveiled reforms to the fiscal framework designed to enhance certainty, openness and accountability, with the aim of supporting economic and fiscal stability. Alan Murdie, barrister at Council Tax Legal Services, comments on the Autumn Budget 2024. See: LNB News 30/10/2024 53. Advertising, marketing and sponsorship ASA rulings—30 October 2024 The Advertising Standards Authority (ASA) considered a...

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View the related Practice Notes about Video-on-demand (VOD)

PRACTICE NOTES
Media Act 2024: Updated UK framework for PSBs, VoD and radio—online prominence, quotas, smart speakers, Ofcom enforcement, and repeal of Crime and Courts Act 2013 s 40

This Practice Note offers guidance on the Media Act 2024 (MA 2024), enacted to modernise the regulation of public service broadcasters (PSBs) in light of smart TV technologies and the expansion of video-on-demand (VoD). It outlines the principal legislative measures and evaluates what they mean for businesses. It further highlights the consequences for the regulator, Ofcom, arising from the broader powers granted to it under the Act. Background to MA 2024 In April 2022, a White Paper titled Up next—the government’s vision for the broadcasting sector (the White Paper) was laid before Parliament by the then Secretary of State for Digital, Culture, Media and Sport (DCMS). On the same day, the government issued its response to the Digital Radio and Audio Review. Commissioned in 2020, the Digital Radio and Audio Review examined the regulatory framework for radio and audio and produced recommendations in light of altered listening patterns, with most radio consumption now occurring via digital platforms. The White Paper set out a series of legislative reforms intended...

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PRACTICE NOTES
UK film and TV law glossary: T–W—copyright term, VOD/TVOD, format rights, underlying works, unit photographer engagement, wireless telegraphy

For additional frequently used film and TV terms, see: Film and TV glossary A–B, Film and TV glossary C–D, Film and TV glossary E–H, Film and TV glossary I–L, Film and TV glossary M–P, Film and TV glossary R–S. Term Directive The EU Term Directive, Directive 2006/116/EC (codified), sought to harmonise national durations of protection for copyright works, which were typically set at the life of the author plus 70 years. In the UK, it was brought into effect by the Duration of Copyright and Rights in Performances Regulations 1995, SI 1995/3297. As EU‑derived domestic legislation, those Regulations form part of assimilated law and continue to have effect in the UK—see Practice Note: Assimilated law. See also: The Term Directive: Laddie, Prescott & Vitoria: The Modern Law of Copyright [10.11]–[10.15]...

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PRACTICE NOTES
UK rules on identifying advertising: CAP/BCAP, DMCCA 2024 and CMA—practical guidance and ASA rulings across influencer, affiliate, social, VoD/VSP, reviews and direct marketing

The rules applicable to advertising in the UK In the UK, advertising is governed by both statute and industry-run self-regulatory codes. A fundamental rule is that advertising must be clearly identifiable as advertising. This Practice Note reviews the provisions in the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and the UK Code of Broadcast Advertising (BCAP Code) on signalling advertising and the labels commonly used to achieve this. It introduces the self-regulatory framework and sets out specific guidance on applying CAP Code rules in the context of: advertisement features native advertising affiliate marketing social media advertising influencer advertising podcasts and audio streaming vlogs and live streaming reviews, testimonials and endorsements direct marketing Keep in mind that elements of the guidance may overlap. For instance, influencer advertising often includes advertisement features and affiliate marketing undertaken on social media. All guidance relevant to the specific scenario should therefore be considered. For...

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