Jurisdiction(s):
Ireland

EU DMA to regulate AI in gatekeeper services; cartel enforcement strengthened; state aid regime to tighten with matching aid option; new foreign subsidy enforcement team — Guersent sets 2024 competition priorities

Published on: 08 February 2024

Published by an LexisNexis Ireland - Commercial expert

Legal News

Article summary

Flexible provisions in the EU's flagship digital law

AI’s rapid rise won’t slip through the regulatory net thanks to adaptable clauses in the EU’s flagship digital law, according to the bloc’s top competition official, Olivier Guersent. The Commission may treat emerging AI features as elements of search services where they are embedded, or alternatively rely on legal mechanisms to broaden the rulebook to encompass the technology. From 6 March 2024, the Digital Markets Act (DMA) will bite for companies including Apple, Microsoft and Google, requiring them to open their platforms to give business users a fairer shot at competing. Guersent, director‑general of DG Competition, said platforms are devoting substantial resources to compliance, with some adjustments expected swiftly after the deadline. He highlighted the obligation to host competing app stores on smartphones — known as side‑loading — as an area where customers could notice changes very quickly. Apple last week unveiled plans to permit others to run their own app marketplaces on the iPhone, though Guersent cautioned that additional shifts will take longer...

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