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Amazon Ads’ EU DMA compliance: granular fee transparency, clean room campaign verification, and updated consent for personalised ads from 6 March 2024

Published on: 05 February 2024

Published by an LexisNexis Ireland - Commercial expert
Legal News
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Amazon Ads and the Digital Markets Act

31 January 2024

The Digital Markets Act (DMA) is an EU regulation that sets out a series of obligations and takes effect on 6 March 2024. In September 2023, Amazon was named a ‘gatekeeper’. Since that designation, Amazon Ads has worked collaboratively with the European Commission and is introducing changes to ensure compliance. For example, we are increasing the level of detail within our pricing reports. Currently, our advertiser and publisher customers enjoy real-time visibility of extensive pricing information. From 6 March 2024, advertisers and publishers running campaigns in the EU will be able to access...

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