Jurisdiction(s):
United Kingdom

ASA rules KP Law and Jones Whyte's 'no win, no fee' group action adverts misleading: hidden success fees, unexpected cost exposure and opaque lead-generation breach UK advertising rules

Published on: 29 September 2025

Published by a Law360 reporter

Legal News

Article summary

The Advertising Standards Authority (ASA) reported that KP Law Ltd, a group action claims specialist, and Glasgow-based full-service practice Jones Whyte Law Ltd, had presented misleading details in promotions inviting consumers to join compensation claims over an alleged Arnold Clark data breach. Under KP Law’s contract, clients could be responsible for costs in situations the regulator judged consumers would not reasonably anticipate. As an illustration, if a client withdrew from the agreement yet subsequently succeeded with the claim, the terms permitted KP Law to levy a success fee regardless. The ASA also found that a claim sign-up web page failed to set out KP Law’s charges and the method by which they were calculated, and omitted explanations of the scenarios in which consumers might be liable for costs in some circumstances...

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