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UK and EU commercial law update: ASA/CAP ad restrictions, cookie compliance, CMA enforcement, OPSS marketplace research, GAFTA force majeure appeal, GDPR controller duties, DMA ad choices, EDPB account guidance

Published on: 11 December 2025

Published by a LexisNexis Commercial expert
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Advertising, marketing and sponsorship

ASA rulings—10 December 2025

As part of a broader, ongoing review into online promotions for food supplements purporting to ease or treat autism spectrum disorder and attention deficit hyperactivity disorder, the Advertising Standards Authority (ASA) upheld four complaints about paid Facebook and Google adverts by EllaOla Brands Inc t/a EllaOlla, Get Dopa Ltd, Onecare Wellness Pte Ltd, and TAYHLI Ltd t/a C.A.T. See: LNB News 10/12/2025 36.

CAP publishes rules implementing food and drink advertising restrictions

The Committee of Advertising Practice (CAP) has released the results of its consultation on rules and guidance to implement new statutory limits on advertising food and drink products, following formal approval by the ASA and Ofcom. From 5 January 2026, ads for 'identifiable' less healthy food and drink products will be prohibited on television and in on-demand programme services between 5:30am and 9:00pm, and in paid-for online media at any time...

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