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Commercial law weekly update: advertising restrictions, ASA ruling, contract case law, CNIL cookie fines, Ofcom media literacy consultation, Trade Act power extension, HMRC customs, updated practice notes (18 September 2025)

Published on: 18 September 2025

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  • Advertising, marketing and sponsorship
  • Contracts
  • Data protection
  • E-commerce
  • International
  • LexTalk®Commercial: a Lexis®Nexis community
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Advertising, marketing and sponsorship

DHSC publishes response and lays finalised brand advertising exemption regulations before Parliament

The Department of Health and Social Care (DHSC) has issued the government’s reply to the consultation on the Advertising (Less Healthy Food and Drink) (Brand Advertising Exemption) Regulations 2025, SI 2025/1011, and placed the instrument and explanatory memorandum before Parliament. The rules introduce a carve‑out for brand advertising from the restrictions on promoting less healthy food and drink on television and online. They aim to reduce children’s exposure to less healthy products, supporting the government’s drive to tackle childhood obesity. The measures are set to apply UK‑wide from 5 January 2026, with voluntary compliance encouraged from 1 October 2025. Ofcom and the Advertising Standards Authority (ASA) will oversee enforcement, and ASA will publish implementation guidance ahead of commencement.

See: LNB News 11/09/2025 8 and LNB News 11/09/2025 17.

ASA rulings—17 September 2025

The ASA received two complaints about a social media post by Dribble Media Ltd t/a Midnite, which included an AI‑generated parody video featuring footballer Trent Alexander‑Arnold...

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