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UK commercial law weekly: advertising, consumer, contracts, e‑commerce, product safety and procurement—key cases, consultations and upcoming dates (2 April 2026)

Published on: 02 April 2026

Published by a LexisNexis Commercial expert
Legal News
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Article summary

In this issue:

  • Advertising, marketing and sponsorship
  • Consumer protection
  • Contracts
  • E-commerce
  • Product liability
  • Public procurement
  • Supply of services
  • LexTalk®Commercial: a Lexis®Nexis community
  • Daily and weekly news alerts
  • New and updated content
  • Dates for your diary
  • Horizon Scanners and Trackers

Advertising, marketing and sponsorship

ASA rulings—1 April 2026

Continuing its regulatory scrutiny of alcohol promotions, the Advertising Standards Authority upheld a complaint against Sazerac UK Ltd t/a Hi-Spirits over a Fireball whisky poster. The decision focuses on ambiguous wording and imagery likely to encourage excessive drinking, where copy and visuals together could mislead or promote irresponsible behaviour. See: LNB News 01/04/2026 20.

Consumer protection

Managing product returns—what can be learned from the new ASOS returns policy?

Can retailers curb or shape returns by influencing consumer behaviour, adopting behaviour-based pricing, and levying charges for exercising cancellation rights? In January, ASOS introduced a tool that calculates each customer’s 12‑month return rate and applies fees where ASOS judges that rate to be excessively high...

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