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UK commercial law weekly: ASA loot box rulings; CMA plan; Ever Given salvage contract; confidentiality injunction drafting; UK‑EU data adequacy inquiry; HMRC customs updates — 21 March 2024

Published on: 21 March 2024

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Advertising, marketing and sponsorship

ASA rulings—20 March 2024

A complaint was submitted to the Advertising Standards Authority (ASA) about a wraparound national press advert that contained comparative claims which could not be substantiated, and a misleading statement on prices when set against 2023. The ASA upheld the complaint. The ASA likewise upheld complaints concerning loot boxes in Electronic Arts Ltd t/a EA, Jagex Ltd and Miniclip (UK) Ltd, where paid-for Facebook adverts for a mobile app game and online games left out material information about the inclusion of loot boxes. The adverts all breached CAP Code (Edition 12) rules 3.1 and 3.3 (Misleading advertising). See: LNB News 20/03/2024 63...

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