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UK commercial law highlights—ASA/BCAP, CMA plan, fiduciary profits (Rukhadze), contract discipline (Birch), Meta pay-or-consent, customs guidance, Product Regulation Bill, updated resources—3 April 2025

Published on: 03 April 2025

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Advertising, marketing and sponsorship

ASA rulings—2 April 2025: The ASA received four complaints about ads from A3 Games Pte Ltd and John Mills Ltd, raising concerns over the sexualisation and objectification of women in a game promotion and allegedly misleading shapewear claims. The regulator upheld the complaints. See: LNB News 02/04/2025 29.

BCAP updates section 14 of the BCAP Code: BCAP has issued a statement confirming revisions to section 14 of the UK Code of Broadcast Advertising, following consultation. The amendments make clear that existing restrictions confining ads for unregulated investments to specialist financial channels and programming also cover unregulated products that consumers are likely to view as an ‘investment’. The revisions take immediate effect, with a 12‑month review planned. See: LNB News 28/03/2025 14.

Agency and distribution

Fiduciary’s unauthorised profit—should counterfactual be applied?

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