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UK commercial law weekly: ASA green claims rulings, CAP scope extension, CMA investigatory powers, DMCC 2024 endorsements guidance, trade mark licensing damages, HMRC customs, failure to prevent fraud, PRMA 2025

Published on: 04 September 2025

Published by a LexisNexis Commercial expert
Legal News
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Advertising, marketing and sponsorship

ASA Rulings—3 September 2025

Four challenges were lodged with the Advertising Standards Authority (ASA) over travel sector ads that made absolute environmental claims about cruise ships—using phrases such as ‘eco-friendly’, ‘the world’s cleanest marine fuel’ and ‘a strong focus on sustainability’. The ASA upheld all complaints and instructed that the ads be withdrawn or revised, signalling a firm clamp-down on green claims within the cruise market. See: LNB News 03/09/2025 15.

CAP extends advertising code scope to cover non-UK based licensed operators

The Committee of Advertising Practice (CAP) has widened the reach of its Code to deliver consistent oversight of online advertising. From 1 September 2025, the rules extend to non-paid-for online marketing aimed at UK consumers by advertisers subject to licensing conditions imposed by UK public authorities, or by bodies requiring adherence to the CAP Code—even where those advertisers do not hold a UK-registered company address...

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