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UK commercial law update: ASA rulings; motoring advertising safety; CMA online mattress sector guidance; HMRC customs guidance; Procurement Act 2023 guidance; NIRMS GB–NI labelling changes—8 August 2024

Published on: 08 August 2024

Published by a LexisNexis Commercial expert
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Advertising, marketing and sponsorship

ASA rulings—7 August 2024

The Advertising Standards Authority (ASA) considered a complaint about an influencer’s Instagram promotion for alternative antidepressants, which was alleged to deter people from seeking appropriate medical care for depression. The ASA agreed with the complaint and upheld it. See: LNB News 07/08/2024 43.

ASA publishes reminder for motoring ads marketers

The ASA has issued guidance reminding marketers that motoring ads must portray road safety and prudent driving responsibly. It highlights Rule 19.2 of the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code), which requires that advertising must not condone or encourage unsafe or irresponsible driving, nor depict conduct that, if copied, could breach the legal duties of the Highway Code. Marketers are also cautioned about references to rapid acceleration, such as ‘0-60’ claims, particularly where context makes this the ad’s key takeaway...

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