Jurisdiction(s):
Ireland

Ireland/EU consumer law enforcement 2024–2025: CCPC’s harder line, price transparency prosecutions, green claims scrutiny, coordinated e-commerce actions and calls for stronger sanctioning powers

Published on: 28 January 2025

Published by a LexisNexis Ireland - Banking & Financial Services expert

Legal News

Article summary

2024 witnessed another rise in enforcement of consumer protection rules at both national level and across the EU, lending tangible force to the suite of reforms rolled out under the EU’s New Deal for Consumers (including, for instance, the Sale of Goods Directive, the Digital Services Directive, and the Omnibus Directive), as a whole. In this article, we:

explore the changing enforcement strategy and methodology of the CCPC, alongside the EU’s Consumer Protection Cooperation Network (the CPC Network), in particular
spotlight the principal enforcement priorities in 2024—such as price transparency and, more broadly, unfair and misleading commercial practices
consider where regulators are expected to concentrate their attention over the coming year in practice

Evidence of a shift in the CCPC approach to enforcement?

The CCPC’s method for enforcing consumer protection law is generally guided by four overarching prioritisation principles, in broad, general terms. When assessing how to address perceived compliance concerns, it will typically weigh carefully:

the potential severity of economic and/or physical detriment to consumers and to the wider economy
the probable effect of its intervention overall
the strategic importance of the issue by reference to its overall mission, vision, and goals
the risks, resources, and costs involved in...

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