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EU competition law update: Commission unconditionally clears Mars/Kellanova after Phase II; Meta to offer less-personalised ads under DMA; new State aid appeal; other merger clearances—8 December 2025

Published on: 09 December 2025

Published by a LexisNexis Competition expert

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Article summary

Mergers Commission unconditionally clears Mars/Kellanova merger after phase II

The Commission gave unconditional approval to Mars, Incorporated’s (Mars) planned takeover of Kellanova (previously the Kellogg Company) (M.11753). Mars supplies an extensive portfolio of well-known food product lines worldwide, spanning chewing gums, chocolate confectionery, sugar confectionery, rice and pet food items. Within the EEA, Kellanova is best recognised for its stack chips sold under the Pringles label and its ready-to-eat cereals marketed under the Kellogg’s brands. The Commission assessed whether the addition of Kellanova’s labels to Mars’ already sizeable line-up would materially and significantly strengthen Mars’ bargaining position with retailers, notably by allowing it to use a wider assortment to obtain higher prices. It concluded that Mars and Kellanova each already possess some market power in several product segments across numerous Member States, and that the combined group would, in principle, be able, in negotiations, to tie together different categories...

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