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Irish DPC: Google RTB GDPR inquiry distinct from location-broker probe; system shares only city-level data; RTÉ revelations prompt service suspension and cross-border GDPR co-operation

Published on: 14 October 2025

Published by an LexisNexis Ireland - Commercial expert
Legal News
Article summary

On 7 October 2025, an authority official said the Irish examination of Google’s advertising data handling is not analogous to a separate inquiry into a domestic data broker accused of vending highly accurate location information from users’ smartphones. The Irish DPC has opened a probe into the broker following RTÉ’s findings that the datasets marketed are detailed enough to pinpoint people’s residences, places of work, and sites of private activities. RTÉ further disclosed that brokers within the digital advertising sector have traded the exact movements of tens of thousands of Irish handsets, including those belonging to security personnel...

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