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UK and EU life sciences regulatory highlights—ABPI Code 2024, ASA rulings, MHRA AI sandbox, IVDR Class D guidance, NICE severity modifier, HRA AI pilot, IHI evaluation—26 September 2024

Published on: 26 September 2024

Published by a LexisNexis Life Sciences expert
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Advertising of medicines

2024 ABPI Code released governing prescription medicine advertising and ethical pharma-healthcare sector conduct

The Association of the British Pharmaceutical Industry (ABPI) and the Prescription Medicines Code of Practice Authority (PMCPA) have issued the latest ABPI Code of Practice, which will take effect on Tuesday, 1 October 2024. Following a wide-ranging consultation, the 2024 Code replaces the 2021 edition and refreshes the voluntary standards that regulate promotion of prescription-only medicines and engagement between the pharmaceutical industry and the healthcare sector. These rules extend beyond UK legislation and, in practice, are observed by almost all pharmaceutical companies in the UK. From 1 October 2024 to 31 December 2024, any material or activity not yet aligned with the new requirements will not be considered in breach of the ABPI Code. A principal goal of the new Code is to speed up the resolution of complaints. The PMCPA highlighted the following three key changes in the 2024 Code:...

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