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European Union

European Commission fines Meta €798m for abuse of dominance: tying Facebook Marketplace to Facebook and imposing unfair trading conditions, including access to rivals’ ad data; Meta appeals

Published on: 15 November 2024

Published by a Law360 reporter
Legal News
Article summary

The European Commission stated that Facebook’s owner exploited its power in social media to push Marketplace adverts on users, unlawfully linking the two products in breach of EU competition rules. The Commission said Facebook’s parent company had abused its dominance by doing so. The regulator further alleged the tech giant set unfair terms for other classified advertising firms wishing to market their services on Facebook, granting the company access to data from those rivals’ adverts to strengthen its own Marketplace proposition. Margrethe Vestager, Executive Vice-President of the Commission, said the practice breaches EU antitrust law and that Meta must now cease this behaviour. According to the Commission, Meta coupled its online classified adverts service, Facebook Marketplace, with its personal social network, Facebook, while imposing inequitable trading conditions on competing online classified ads providers...

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