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UK platforms and IP rights-holders deploy AI against fake reviews and counterfeits: CMA scrutiny, DMCC Bill ban, and enforcement trends

Published on: 09 May 2024

Published by a Law360 reporter
Legal News
Article summary

Fake reviews plague online shopping.

A pensioner from Lincolnshire, in England’s east, paid £600 ($750) in February 2022 to Euro Resales to advertise and sell a property his wife inherited after her father’s death. However, soon after the fee was transferred, the firm went silent, leaving him to appoint another estate agent. Trustpilot spotlighted his experience after securing a UK order that prohibits Euro Resales from purchasing and posting fabricated reviews on its platforms. Ferdinando is merely one among countless shoppers misled into buying after seeing sham reviews online on sites such as Amazon and Tripadvisor. Consumer group Which estimates roughly one in seven reviews are bogus, with scammers siphoning about $152bn worldwide, including $5bn in the UK. It isn’t only firms seeking to burnish their image. Counterfeit goods, a $464bn market and the second-biggest revenue stream for organised crime after illegal drugs, are also fuelled by fake reviews. ‘Online counterfeit products pose a significant economic problem,’ said Jonathon Egerton-Peters, a partner at Steptoe International (UK) LLP...

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