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EU AVMSD review: Germany and France call for platform-neutral obligations, clearer fit with DSA, prominence and cultural diversity measures; member states split on country-of-origin and legislative change

Published on: 05 March 2025

Published by an LexisNexis Ireland - Commercial expert

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Article summary

Germany and France call for a broader review of the AVMSD

Germany and France are urging a more extensive, in‑depth reassessment of the EU’s Audiovisual Media Services Directive (AVMSD) to secure a genuine level playing field across the market, irrespective of intermediaries or distribution channels. In remarks on the latest draft political statement designed to shape the European Commission’s forthcoming AVMSD revision, Germany argued for ‘an even more far‑reaching and fundamental mandate’ to address fairness in light of shifting market realities. Poland, which is steering talks in the Council of the EU, is assembling the statement with contributions from other member states, ahead of the review due next year. Adopted in 2010 and updated in 2018, the directive’s initial statement draft floated bringing video‑sharing platforms such as YouTube, Instagram and TikTok within scope of additional obligations, while the second and most recent text underscored the necessity of a level playing field in the distribution of advertising revenues...

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