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UK ABPI 2024 Code and PMCPA reforms: consultation on QR-code PI, non-medical signatories, tougher standards, greater disclosure and an abridged complaints procedure

Published on: 24 January 2024

Published by a LexisNexis Life Sciences expert
Legal News
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Article summary

The PMCPA has opened a consultation to revise:

  • the 2021 ABPI Code of Practice
  • the Constitution and Procedure, setting out how the PMCPA functions and how complaints are handled

What has triggered the update?

Revisions to the ABPI Code typically follow shifts in International/European Codes of Practice or UK legislation. On this occasion, the PMCPA/ABPI and the pharmaceutical sector are leading the changes, tightening specific clauses, embedding learnings from cases and ensuring the Code remains fit for purpose.

The Constitution and Procedure has not been refreshed since 2019 and is due an update. It is continually stress-tested via the complaints process, company appeals against PMCPA Panel decisions and the landmark 2023 case that resulted in Novo Nordisk being suspended from the ABPI for two years. See: LNB News 17/03/2023 14.

What are the key proposals to the ABPI Code?

  • QR codes to provide prescribing information (PI) on certain materials — The PMCPA have worked with the Medicines and Healthcare products Regulatory Agency to allow an easement of UK law, enabling selected promotional materials to use a quick response (QR) code to supply the prescribing information...

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