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TMT weekly briefing: UK and EU AI (GPAI) model obligations, Online Safety, automated vehicles, product safety on marketplaces, media reforms, advertising and telecoms—consultations and guidance for UK practitioners

Published on: 24 July 2025

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New technologies

Commission issues guidelines on EU AI Act obligations for general-purpose AI models

On 18 July 2025, the European Commission issued guidelines clarifying how obligations apply to providers of GPAI models under the EU AI Act. Published in advance of the GPAI model rules taking effect on 2 August 2025, they are intended to spell out in detail what providers must do under the law. While not legally binding, the guidelines reflect the Commission’s reading and intended application of the Act, which will inform its enforcement approach. They also sit alongside the General-Purpose AI Code of Practice that independent experts submitted to the Commission on 10 July. See News Analysis: AI developers, users see EU’s guidelines on general-purpose AI models and LNB News 18/07/2025 40. The final General-Purpose AI Code of Practice—A short guide EU law analysis: Verena Kirchmair, Quentin Fontaine and Elisabeth Gschösser, associates; Lutz Riede, Theresa Ehlen, Satya Staes Polet and Christoph Wekmeister, partners, and Davide Borelli, counsel, of Freshfields LLP, examine the three chapters of the final General-Purpose...

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