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UK competition round-up: CMA’s first DMCC Act SMS Google probe; Sonoco/Eviosys clearance; Subsidy Advice Unit advice; CAT CPO refused in Apple/Amazon; Ad Tech v Google certified

Published on: 14 January 2025

Published by a LexisNexis Competition expert
Legal News
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Digital markets CMA launches first ‘SMS investigation’ under the Digital Markets, Competition and Consumers Act 2024 into Google’s general search and search advertising

The CMA has confirmed it has opened an ‘initial SMS investigation’ under Part 1 of the Digital Markets, Competition and Consumers (DMCC) Act 2024. This announcement represents the authority’s first SMS designation inquiry within the new DMCCA digital markets regime. The CMA’s ability to designate undertakings with SMS, and to impose conduct requirements where appropriate, took effect on 1 January 2025. Its Investigation Notice records that Alphabet Inc, Google LLC, Google Ireland Limited and Google UK Limited (Google) operate both general worldwide web search and information return (general search), as well as business advertising services presented to users of general search (search advertising). The CMA considers these activities to fall within the definition of a digital activity and to be capable of treatment as a single activity. The Investigation Notice carves out specialised search service interfaces, such as Google Flights, together with broader adtech products that sit outside search advertising. The...

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