Jurisdiction(s):
United Kingdom

Related legal acts

Key definition

Advertising definition

What does Advertising mean? Advertising, in legal practice, describes any communication by a trader intended to promote the supply or transfer of products (goods, services, digital content). Across England & Wales, Scotland and Northern Ireland, legislation implementing the EU regime on misleading and comparative advertising (notably the Business Protection from Misleading Marketing Regulations 2008) defines advertising broadly as any form of representation made in connection with a trade, business, craft or profession to promote the supply of goods or services, including immovable property, rights and obligations. In Ireland, equivalent implementing measures adopt a materially similar definition; usage is broadly consistent across the...

Client-favourable advertising agency services framework agreement with SOW and client IP ownership (England and Wales)

Published by a LexisNexis TMT expert

Precedents

This Agreement is entered into on [ date ]

Parties

[ insert name of Client ] [ of OR a company incorporated in [ England and Wales ] under number [ insert registered number ] whose Registered office is at ] [ insert address ] (Client); and
[ insert name of Agency ] [ of OR a company incorporated in [ England and Wales ] under number [ insert registered number ] whose registered office is at ] [ insert address ] (Agency)

(Each of the Agency and the Client is a party and together the Agency and the Client are the parties.)

Background

The Client carries on the business of [ insert description ].
The Agency is engaged in providing Advertising services to other businesses.
The parties agree that the Agency shall deliver advertising services to the Client on the terms set out in this Agreement.
The parties anticipate that the Agency shall provide advertising services to the Client on a project basis when requested by the Client.

The parties agree:

1 Definitions and interpretation

1.1 In this Agreement: Advertising Regulator • means any or all of the...

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Web page updated on 26/05/2026

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