UK direct marketing compliance policy: GDPR, DPA 2018 and PECR 2003—lawful bases, consent/soft opt-in, channel rules (post, telephone, electronic mail, social media), suppression lists, objections and governance

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Precedents

1 Introduction

1.1 This direct marketing policy is for members of staff engaged in direct marketing activities. It offers high-level guidance on data protection law relevant to direct marketing and sets out the internal procedures we have put in place to ensure we comply with the law.

1.2 Direct marketing is significant. It is a core part of our business operations and can help our business to grow. It can also enhance the customer experience by making people aware of new products and services they may value, and by giving them opportunities to participate in events or take up offers.

1.3 That said, direct marketing can create nuisance for people and, in some instances, may even lead to distress.

1.4 We conduct our business with integrity and in an ethical way. We are committed to ensuring our direct marketing complies with the data protection regime and is undertaken responsibly. As well as supporting business growth, practising ethical direct marketing will strengthen trust and confidence in our brand...

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Web page updated on 22/05/2026

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