Jurisdiction(s):
United Kingdom

Related legal acts

Key definition

Vertical agreements definition

What does Vertical agreements mean? In practice, vertical agreements are contracts or concerted practices between businesses at different levels of a supply chain (e.g., manufacturer–distributor–retailer) that set the conditions on which the parties purchase, sell or resell goods or services. For competition law, the term is defined in the UK by the Vertical Agreements Block Exemption Order 2022 (VABEO) and in Ireland by Article 1(1)(a) of the EU Vertical Block Exemption Regulation, Regulation (EU) 2022/720 (VBER). Usage is broadly consistent across England & Wales, Scotland, Northern Ireland and Ireland. Typical examples include exclusive or selective distribution, franchising, and supply or purchasing arrangements. The...

Precedent: International Franchise Area Development Deed (England and Wales)

Published by a LexisNexis Commercial expert

Precedents

This DEED of agreement is dated [ insert date ]

Parties

[ insert name of party ] [ of OR a company incorporated in [ England and Wales ] under number [ insert registered number ] with its registered office at ] [ insert address ] (Franchisor); and
[ insert name of party ] [ of OR a company incorporated in [ England and Wales ] under number [ insert registered number ] with its registered office at ] [ insert address ] (Developer).

Each of the Franchisor and the Developer is a party, and together the Franchisor and the Developer are the parties.

Background:

The Franchisor has created the Method and the Business.
The Franchisor [ has applied to register OR is the registered proprietor of OR owns OR has the right to sub-licence ] the Trade Marks.
The Franchisor seeks to grow its franchise network internationally and is therefore prepared to appoint the Developer to operate the Development Business in the Territory.
The Developer wishes to accept, and is in a position to accept, that appointment.

...

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David Bond

Fieldfisher

David Bond is a partner in the Commercial IP group at law firm, Field Fisher Waterhouse LLP, specialising in Brand Management, advising clients on ways to promote and commercially exploit their brands and other intellectual property.As head of the firm’s Advertising and Marketing Group David assists clients to develop awareness of their brand, specifically advising on all forms of marketing communication and promotional activity, both in the traditional media of print, TV and radio and increasingly online, within a client’s own website and third party social media sites and mobile.David’s clearance work involves advising both advertisers and their agencies on advertising copy, dealing with the industry regulators and lodging and defending ASA complaints. On the contract side, David drafts and negotiates a wide variety of commercial agreements on behalf of advertisers and agencies, such as client/agency contracts,...

Web page updated on 22/05/2026

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