Jurisdiction(s):
United Kingdom

Related legal acts

Key definition

Agency definition

What does Agency mean? Agency describes the legal relationship by which one person (the agent) is authorised to affect a principal’s legal relations with third parties, typically by entering contracts or performing other legal acts on the principal’s behalf. It is a common law concept developed mainly through case law across England & Wales, Scotland, Northern Ireland and Ireland, with sectoral statutes in specific contexts (for example the Commercial Agents Regulations, the Partnership Act 1890 and companies legislation). Key features include authority (actual—express or implied—and apparent/ostensible), the principal’s ability to be bound or acquire rights through the agent (including by ratification),...

Precedent: non-exclusive sales and marketing agency agreement for services (pro-principal) — England and Wales law

Published by a LexisNexis Commercial expert

Precedents

This Agreement is entered into on [ date ]

Parties

[ insert name of party ] [ of OR a Company incorporated in [ England and Wales ] under number [ insert registered number ] with its registered office at ] [ insert address ] (the Principal); and
[ insert name of party ] [ of OR a company incorporated in [ England and Wales ] under number [ insert registered number ] with its registered office at ] [ insert address ] (the Agent),

(each of the Principal and the Agent being a party and, together, the Principal and the Agent are the parties).

Background

The Principal provides the Services (as defined below).
The Principal intends to appoint the Agent as its non-exclusive agent in the Territory (as defined below) for the [ marketing OR marketing and sale ] of the Services under the terms of this Agreement.
The Agent has agreed to [ market OR market and sell ] the Services within the Territory on the Principal’s behalf in accordance with this Agreement...

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Carolyn Burbridge

Level Law

Carolyn is a partner at Level, a specialist law firm designed for clients in the media, entertainment, tech and sports industries. She was previously a co-founder of William Grace, an alternative-model boutique law firm, which she helped to merge with Level in 2023. She was also previously a partner at Swan Turton LLP and prior to that spent fourteen years at leading international technology firm, Bird & Bird. Carolyn boasts considerable experience and expertise in providing commercial legal advice on IT, technology and digital media matters, both in the UK and internationally. She has particular experience in technology and software licensing and development arrangements, including agile projects, data exploitation and licensing, contracts for web-based businesses, and complex IT and network agreements, including cloud-based solutions, managed service transactions and digital transformation projects. Carolyn also provides advice in connection with a broad spectrum of...

Leanne Grindrod

Level Law

Leanne is a Managing Associate at Level, a specialist law firm designed for clients in the media, entertainment, technology and sports industries. She previously spent six years at national law firm Gateley Legal. Leanne sits as the Vice-Chair for the Pro Manchester Sports Committee. Leanne specialises in advising national and international businesses on a broad range of commercial matters. Her legal and sector expertise is wide-ranging, including drafting and negotiating general terms and conditions, data protection documentation, agency and distribution agreements, master services agreements, concession agreements, technology contracts and influencer agreements for a wide range of clients. Leanne’s clients appreciate her personable and high-energy approach as well as her practical ways of solving problems. Leanne’s experience includes working with Premier League football clubs, international sports bodies, retail and leisure businesses, high-profile brands, IT and technology companies, energy suppliers and...

Web page updated on 22/05/2026

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