Jurisdiction(s):
United Kingdom

Related legal acts

Key definition

Optimisation definition

What does Optimisation mean? In investment, pensions and fund-management practice, optimisation (often “portfolio optimisation”) describes the process of constructing a portfolio expected to deliver the best outcome for a specified level of risk, based on forecasts and estimated risks, and subject to legal, regulatory and mandate constraints. In practice this typically means maximising expected return for a chosen risk level, or minimising risk for a target return. This is not a term defined in legislation or case law; it is a descriptive expression used across investment management agreements, prospectuses, pension scheme statements of investment principles and regulatory disclosures. Key features include an explicit...

Search Engine Optimisation Services Framework Agreement with Order Forms, IP Assignment, Acceptance Testing and Performance KPIs (England and Wales)

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Precedents

This Agreement is entered into on [ insert date ].

Parties

[ insert supplier name ], a company registered in [ England and Wales ] with registered company number [ insert company number ], whose registered office is situated at [ registered office address ] (the Supplier).
[ insert customer name ], a company registered in [ England and Wales ] with registered company number [ insert company number ], whose registered office is situated at [ registered office address ] (the Customer).

Each of the Customer and the Supplier is a party, and together the Customer and the Supplier are the parties.

Background

The Customer runs [ a website OR certain websites ].
The Supplier provides internet marketing and website optimisation services.
The Customer intends to appoint the Supplier to deliver certain services in relation to the Customer’s website [ s ], and the Supplier agrees to deliver such services, on the terms and conditions of this Agreement and in each Order Form (as defined below) agreed by the parties from time to time under this Agreement, pursuant to this Agreement and each such Order Form...

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Web page updated on 22/05/2026

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