Jurisdiction(s):
United Kingdom
Key definition
Goodwill definition

What does Goodwill mean? Goodwill describes the commercial advantage of a business’s reputation, customer relationships, brand and other intangibles that attract custom and future profits. In legal practice (M&A, insolvency, IP and disputes), it denotes this economic value, separate from identifiable assets such as contracts or registered IP. Courts in the UK and Ireland recognise goodwill—often described as the “attractive force that brings in custom”—and protect it in passing off and related trade mark claims. As a property right, goodwill usually passes with a business sold as a going concern and cannot be assigned on its own. For accounting and deal purposes, “accounting goodwill” arises...

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Precedent trade mark licence quality control and brand use clause, with optional designs, sampling and approvals, marketing plan, recall and audit provisions

Published by a LexisNexis IP expert
Precedents
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1 Definitions

1.1 In this clause:

  • Brand • denotes the Trade Marks, [ Designs, ] goodwill and any other intellectual property rights connected with the luxury brand [ insert name of brand ];
  • Brand Guidelines • refers to the directions issued by the Licensor describing how the Trade Marks [ and Designs ] are to be used, [ the latest version of which is attached at [ insert schedule ] to this Licence OR is accessible at [ insert link ] ] [ and which the Licensor may update from time to time by written notice to the Licensee ] ;
  • [ Designs • signifies the registered design rights, or applications for registered designs, listed or identified at [ insert cross-reference to schedule ] to this Licence, along with any further unregistered design rights [ listed or identified at [ insert cross-reference to schedule ] to this Licence OR notified in writing to the Licensee by the Licensor from time to time ] ; ]
  • Effective Date • means [ insert date ];
  • Intellectual Property Rights • means all copyright, rights related to copyright including moral rights and performers’ rights, patents, rights in inventions, and the rights in confidential information,...
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Web page updated on 22/05/2026

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